“Disgusting” & “Derogatory” -- Bank Union Slams Amitabh Bachchan & Shweta Nanda’s Kalyan Jewellers Ad
The one-and-a-half minute Kalyan Jewellers ad featuring Amitabh Bachchan and his daughter Shweta Nanda, has received flak from bank union. They allege that it shows them in bad light
Amitabh Bachchan’s daughter, Shweta Bachchan Nanda, made her
on-screen debut with an ad for Kalyan Jewellers. However, it has now been
attacked by the bank union, which termed it “disgusting” and aimed at creating
distrust in the banking system.
According to PTI, All India Bank Officers’ Confederation
(AIBOC), an organisation claiming to have membership of around 3,20,000
officers, threatened to sue Kalyan Jewellers accusing it of “casting aspersion
and hurting the sentiments of millions of personnel” through the advertisement.
AIBOC general secretary Soumya Datta alleged that the theme,
tone and tenor of the ad were “disgusting, derogatory, to say the least and is
aimed to create distrust in the banking system, for pure commercial gain.”
Kalyan Jewellers, on its part, rejected the allegation,
saying it was “pure fiction.” “We understand that your esteemed association
feels that the bankers have been portrayed in bad light. We state it on record
that it is a pure fiction and at no point we have intended to generalize the
bank officers at large,” Kalyan Jewellers said in a letter to Datta.
“Please accept our unconditional disclaimer for the same. We shall within three working days from today add characters and situations depicted are fictional. The brand does not intend to disrespect or malign any person or community before the advertisement,” it further said.
In the ad, Big B is seen visiting a bank with her daughter
to return the extra money credited in his pension account. In the process, he
has a bitter encounter with the bank employees and is eventually sent to talk
to the Branch Manager to address his grievance.
Images Source: youtube/indianadvertisingcoltd
